Tese (hoje TCC) da diplomação na Escola Superior de Desenho Industrial (1976). O trabalho analisa as informações gráficas nas embalagens, classificando-as em transporte e consumo, e investiga a estrutura e funções dessas informações para entender seu impacto ideológico e simbólico no contato com o consumidor.

NOTA: Este resumo foi redigido para fins de disponibilização digital do acervo da ESDI e não consta no documento original. Este item do acervo foi disponibilizado através do projeto Arquivo ESDI: História do Design via redes digitais de conhecimento aberto.

This line of research aims to address methods and techniques inspired by the visualisation of information that effectively contribute to the user experience of the consumer of such information. One of the critical applications that deserves to be highlighted is the visualisation of information in electronic contracts. As a result of the technological revolution and the rise of the network society, the number of transactions carried out electronically has increased, especially given the need for speed in transactions on a global scale. However, contracts and documents originating from electronic means still cause uncertainty as to their validity and effectiveness for consumers, which creates strong legal uncertainty for those who wish to use these contractual means. In other words, the problem of too much data and information creates major difficulties in communication between consumers and companies, causing uncertainty, conflicts in decision-making and even a lack of interest in using this medium. As a methodological basis, the science of design is considered to be the approach by which problems should be dealt with and solutions proposed, considering not only the theoretical component of the issues dealt with, but also the directions and developments in the practical world.

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