This research concerns a methodology to organize the homepage of online news in order to adapt it according to the main interests of the users. The designer s approach to this issue involves the usage of inteligent procedures based on the navigational behavior of the user and statistical analysis of such behaviour. Our main interest concerns the selection of the news to be inserted into this home page and how to distribute them. We deal with some templates for such first page. These templates have slots where news is inserted. These slots are hierarchically distributed in such a way that most important slots are those with photos and larger texts and are located in the best positions. These best slots are filled out with the most interesting news according to each user s interests. This whole methodology has been applied to the journalistic site www.globo.com which belongs to a major Brazilian communication company.