The main purpose of this project is to develop a new concept in relation to the furniture buying experience, unfolding into a hybrid project with three different strands. It aims to attract those interested in interior design and architecture as well as the curious, and people passionate about gastronomy, music and arts. Its main characteristics are the experience based on the integration between the five senses and innovation through the realization of projects developed by students or recent graduates selected through public competitions. It has as a prerequisite its installation in a house defined as historical heritage according to the local city hall. Being aware of the lack of events with similar proposals or with distances from previous events, it was possible to merge experiences from several sectors identified as competitors for a better understanding of the service. From the observation of these sectors, several alternatives were generated until the definition of the characteristics proposed for the event: integration, innovation and experimentation.